SVEDKA just released new clear game-day gear

The new collection takes inspiration from SVEDKA Vodka Water flavors and brings clear style straight to football season.

Clear bags may be a stadium requirement, but SVEDKA Vodka Water is taking the idea of transparent game-day gear to the next level.

The brand just announced its limited-edition SVEDKA Vodka Water Clearest Gameday Collection, a lineup of see-through fashion and tailgating accessories inspired by its transparent cans and four fruit-forward flavors.

The collection ranges from a $4 oversized clear jersey to a $90 transparent suit, and somehow inflatable furniture made the roster too.

To bring the collection into an actual game-day setting, SVEDKA teamed up with model and fashion influencer Sophia Culpo, who wore one of the pieces for its official game-day debut on October 4.

What is in the Clearest Gameday Collection?

Each piece takes inspiration from one of SVEDKA Vodka Water’s four flavors: Strawberry, Peach, Lime, and Pineapple.

The strawberry-inspired oversized clear jersey features the number 90 on the back, a reference to the 90 calories in each can, and is priced at $4.

For Peach, there is a transparent fillable vest that puts a very literal spin on the word waterproof. It costs $8.

The Pineapple piece is less about what you wear and more about where you sit. The collection includes an inflatable tailgate chair and footrest with built-in drink holders and a can-shaped ottoman for $18.99.

Finally, the Lime-inspired option is a transparent suit with a built-in chest-pocket can holder. That one is priced at $90.

The limited-edition collection goes on sale October 9 at SVEDKA.com/gameday.

SVEDKA Vodka Water itself has 90 calories, zero sugar, zero carbs, and zero bubbles per can and is sold in Strawberry, Peach, Lime, and Pineapple flavors.

The most exciting part of this launch is seeing how someone actually styles a clear football jersey. I asked Sophia Culpo about exactly that, along with game-day fashion, superstition, and heels at football games.

Q&A with Sophia Culpo

What was your first reaction when SVEDKA showed you the Clearest Gameday Collection?

I thought it was really fun. It felt like a nod to the ’90s and Y2K blow-up furniture era, bringing some nostalgia back into game day while also adding novelty to what you can wear. It just makes game day feel fun again.

You’re known for fashion content. What makes game-day style different from getting dressed for other events?

Game-day fashion is definitely different because you get to be a little sportier and have more fun with it.

My personal style tends to be girlier and a little more elevated, so I love trying to marry that with something sporty. Finding that balance is part of the fun.

It is also a little bit of a challenge because I like to wear my heels. So then the question becomes: How can I wear heels to a game without wanting to cry by the end? It’s fun figuring out how to make the outfit feel like me while still supporting my favorite team.

How did you style the clear jersey so it still felt like something you would normally wear?

When I first tried on the clear game-day jersey, I thought, “Okay, what am I going to wear under this?” It is such a statement piece that I wanted everything underneath it to act like a blank canvas and let the jersey have its moment. I tried two different bodysuits, one tan and one black. The tan one basically made me look naked, so black it was.

Then we added matching sunglasses and black kitten heels, and it honestly worked. I got so many compliments on the jersey. It ended up being a really fun outfit.

What is the key to making a novelty piece feel fashionable instead of costume-like?

I think the key is treating it like it isn’t completely a novelty piece. Think about what you would normally wear and how you can incorporate some of those staple pieces with the statement item. You want the new piece to stand out, but everything still has to work together. Don’t overthink it or overcomplicate it.

Most importantly, wear it with confidence. No one is going to question it unless you give them the opportunity to. Own it and think, “I look amazing. I feel amazing. This is me.”

Game-day fashion has become such a big part of football culture. Why do you think people are having so much fun with it right now?

I’m going to credit the WAGs for this. Shoutout to Kristin Juszczyk and her amazing line, and shoutout to SVEDKA for what I like to call our game-day couture.

It’s really fun seeing women have their moment and inspire other women. In the past, sports fashion was often just throwing on a jersey and calling it a day. Now fashion is getting a much bigger place within sports, and that’s especially exciting because there are so many new ways to express yourself while still supporting your team. It also challenges you creatively, which makes it more fun.

Which SVEDKA Vodka Water flavor best matches your personal game-day style?

I’m going with SVEDKA Vodka Water Strawberry because I’m always wearing red for the Niners.

It could not have worked more perfectly with my game-day style, and in my opinion, it’s the best flavor.

What is one game-day fashion rule you always follow?

This past weekend, my game-day rule became that I could not take off my SVEDKA jersey. The second I put it on, they got a touchdown. It was really hot at the game, so I took it off for a little while. Then I put it back on, and they got another touchdown.

At that point, I was not allowed to take it off for the rest of the game. So now the rule is: Whatever you’re wearing when your team gets a touchdown, you are not allowed to take it off.

Is there a game-day fashion rule you are willing to ignore?

The weather. There have been so many times when I’ve been completely inappropriately dressed because it’s either really cold or really hot. But in the name of fashion, I will survive.

What was the funniest or most unexpected reaction you got while wearing the SVEDKA jersey?

I was wearing the jersey with my kitten heels, and I walked past these women who looked at me and said, “Oh, that’s a bold woman right there. She looks amazing.” It was so cute.

We were all standing outside at the tailgate, sweating because it was so hot, and we were waiting in line to get in. I was fanning myself, and I’m not going to lie, the plastic had a little condensation happening inside. Then they told me I looked amazing, and immediately I thought, “I can do this.”

In the name of fashion, we’re powering through.

Let’s have a little fun

SVEDKA took something fans already encounter at stadiums, clear materials, and turned it into everything from clothing to inflatable tailgate furniture.

Culpo’s styling approach might be the best way to handle a piece this unusual: keep everything else fairly classic, let the clear jersey do the talking, and apparently never remove it after a touchdown.

The SVEDKA Vodka Water Clearest Gameday Collection will be available beginning October 9, with pieces ranging from $4 to $90 while supplies last.