Preheat oven to 350. Line cupcake pans with 24 Valentine’s themed liners.
In a bowl, combine the cake mix, butter, eggs, and milk. Using a cookie scoop, add equal amounts of batter to each cup and then bake as directed. Let them cool completely.
In a mixing bowl, beat the butter until smooth. Add in the powdered sugar, vanilla, food coloring, and cream.
Using a cupcake corer, remove the center of each cupcake. Pipe or add the strawberry fluff to the center with a spoon. Replace the cupcake piece that was taken out.
Pipe a swirl of pink frosting onto each cupcake using a 1M tip. Add sprinkles to the side and finish with a pink cookie white chocolate heart.